WHO, WHAT, WHY?
The Magazine answers...
The tactic of shops ending prices with 99p is nothing new, but a study has found it's as effective as ever in getting shoppers to part with their cash. So why is one of the oldest tricks in the retail trade hard to resist?
http://news.bbc.co.uk/1/hi/magazine/7522426.stm
24 July 2008
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